WHO ARE WE?As the #1 Kitchen Remodeling Company Nationwide and the largest in the Northeast, Kitchen Magic is committed to our close-knit culture of employees. That's because we have been a family-owned and operated company since our start in 1979, and know that if our employees are happy, our customers will be happy too. We're not just tooting our own horns. We have received The Morning Call Lehigh Valley's Top Workplaces award for the past 7 years in a row!ARE YOU \"GNOME MATERIAL\"?Gnomes are not just our company mascot; they represent the core of who we areartisans-masters of our craft in every aspect of what we do. Kitchen Magic is a company that embraces creativity, thrives on new ideas and is always looking to push the limits of what can be achieved in our industry. We challenge ourselves every day, and together, we embrace change and challenges. And we still have fun along the way-both during work and after!We are looking for an HubSpot-experienced Digital Marketing Specialist to support and optimize our organization's digital marketing programs. Duties for the Digital Marketing Specialist will include tracking campaign progress, developing various digital marketing materials, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part in bolstering our digital narrative and brand, driving lead generation, improving digital communication with clients and boosting business growth through effective campaigns.Ideal candidates for this role should be innovative, multimedia savvy, creative, well-organized, familiar with lead-nurturing best practices and strong writers. Ultimately, the exceptional Digital Marketing Specialist should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.RequirementsDigital Marketing Specialist Responsibilities Optimizing SEO, PPC and other lead generation resources Supporting marketing initiatives and brand awareness efforts Managing mailing lists and overseeing list health Assisting with internet marketing aspects of product and service launches Reporting on analytics, generating reports Researching internal and external market trends Coordinating internet marketing events Developing and sourcing content for digital platforms Creating online content Digital Marketing Specialist Requirements Degree in digital marketing, marketing analytics or equivalent 3-5 years experience in internet marketing Strong work experience with HubSpot or a similar CRM system Experience with multiple analytics tools (particularly with Google Analytics, Zoho, HubSpot, Seventh Sense) Knowledge of CMS Ability to multitask in a highly collaborative, creative environment Excellent copywriting and copy editing skills Highly organized Strong attention to detail Who You Are You're a positive team-player. You are solution-oriented and understand that excellent communication and collaboration across all areas of the company is required to be successful. You don't fear change. You eat it for breakfast, dailywith a few cups of coffee. You're a time management master. You can organize and manage priorities in a fast-paced, yet collaborative environment. You're an excellent analytical and critical thinker, but aren't afraid to ask questions. You believe in the power of fearless feedback. You welcome and can receive constructive criticism with humility, as well as have the courage to respectfully offer the same in return. You take ownership and learn from your mistakes. You aren't intimidated to learn on your own. In fact, you crave learning! We're all about learning new methods of communicating our brand and products. Kitchen Magic provides a competitive salary, benefits and 401k.Kitchen Magic is an equal opportunity employer. PM17
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